African fashion is having a moment and we at Mezam Apparel are here for it. The move from tailor made to ready-to-wear apparel has pushed African print into a wider audience. If you are unfamiliar with designers and labels it can be challenging to find clothing that fits your body and style. Here are a few places any #AfricanPrintLover can go to find great pieces.
Instagram is a great place to find designers and inspiration on how to wear certain pieces. Start following your favorite African celebrities, friends and neighbors and take note of the designs that show up on your feed. These individuals know who is making contemporary and high quality clothing. Next, follow the hashtags associated with African clothing. Here are some examples: #Africanfashion, #Africanprintlovers, #Ankarafashion, #Kentestyles. These hashtags will introduce you to a number of brands whose designs are centered around an African aesthetic.
If you want to know more about African fashion, including what is happening on the continent there are online publications dedicated to African brands and up-and-coming designers. Industrie Africa is an online platform for young African designers. Nisha Kanabar and Georgia Bobley developed Industrie Africa to showcase for the best fashion talent from all over the African continent.
Industrie Africa claims to be Africa's first digital showroom. The website is a Mezam favorite because not only does it focus on designers based in African countries but it is a feast for your eyes. Industrie Africa gives detailed information about the labels it showcases and the origin of each designer. The aesthetics are beautiful and the colorful pictures on the website will make you wish that you were walking in the streets of Addis, Nairobi, Lagos, or Johannesburg.
Once you do some research, it is time to go shopping! Zuvaa Marketplace is the perfect place to get started. Zuvaa, founded by Kelechi Anyadiegwu, is a one stop online shop for any African print enthusiast. This online platform connects consumers to African fashion and design. Zuvaa Marketplace sells women's and men's clothing in addition to accessories. In the future, Zuvaa plans to start selling children's clothing and beauty products.
One of the best things about Zuvaa Marketplace is that it will come to you. Zuvaa hosts pop-up shops for its designers in several cities across the U.S. These pop-ups are a dream come true for anyone obsessed with African prints.
Kisua Africa is another digital platform for African fashion entrepreneurs. The brainchild of Ghanaian Sam Mensah, Kisua claims to showcase Africa's best design talent. Kisua comes from the Swahili word for 'well-dressed person' and the online store lives up to its name by the limited-run contemporary African pieces it sells.
From headwraps to men's tees, Kisua offers consumers clothing and accessories made in Africa. Kisua also stands out because it has a magazine dedicated to trends in African fashion. The magazine showcases fashion on the continent and among the diaspora.
Hopefully, by now know where to find more information about African fashion. Getting dressed is a wonderful way to express yourself. As fashion becomes global, African designs are a sure way to stand out in the crowd. Go ahead and support the talented African designers out there!!!